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      3 BEST PRACTICES FOR A THRIVING CLUB


      Dave Bones, DTM - Club Growth Director





       Are you like many other Toastmasters who                   where the meeting “feels” great. Members
       wonder what that “golden ticket” is for a                  often don’t remember what was said but do

       thriving club? Maybe you are like me, and you              remember how they felt. When you provide
       get a sense that just one more bit of information          an agenda for every meeting it shows that
       can unravel this coveted knowledge. I don’t                you value their time.
       know if we ever find a guaranteed strategy

       for success. In my 13 years as a Toastmaster,          2.  Identify what makes your club unique
       and in my current role as D7 Club Growth                   and express this on your club website.
       Director, I am excited to share three best                 Every club I have attended is unique. When
       practices that I have observed throughout my               asking a guest to join your club do you say

       many interactions with clubs and members.                  something like, “we are glad you came,”
                                                                  which is positive and makes the guest feel
       1.  Keep meetings upbeat with enthusiasm                   good. “If you decide to join Toastmasters,
           and APV, “Always Provide Value.”                       you could join our club or any club,” this

           This is facilitated by the President at                comment needs improvement. It implies
           the beginning of every meeting and the                 that your club doesn’t have anything
           VPE who ensures that meetings have                     unique to offer, and I guarantee that
           a clear agenda. It is helpful to confirm               nothing could be further from the truth. I

           roles ahead of time. If you struggle with              know of one club that made an important
           advanced role commitment, consider filling             discovery. Many of their members are
           the Toastmaster and speaker roles, and                 “immersed” in helping within their local
           establish a theme at the end of the prior              communities. That makes them different

           meeting. Allow the VPE to fill in the other            from other clubs. Step one is to identify
           roles during the week. Get your members                what makes your club unique. Step two
           to agree on this procedure as standard                 is to make sure that it is included on your
           practice. It is APV that is the guiding                club website. They could post a 30 – 45

           principle for both tactics previously                  second testimonial video that describes
           mentioned. When the President sets a                   passion for community outreach and how
           positive and enthusiastic tone, that engages           it integrates with their weekly Toastmasters
           and prioritizes guests, it creates a culture           club experience.




       18     ONE COMMUNITY
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