Page 33 - Voices April 2018
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that bad mojo. quality by improving our mentorships, creating
4. Identifying what works and what doesn’t. more in-club competition, and creating a
Invest in what does. Toastmasters stronger club community. Watch this space!
International has a font of resources; it’s Corrine Westphal joined Toastmasters in 2009.
important to quickly determine what’s key She is currently serving as VP Membership for
to our specific club’s success. Early on, it Communicators Plus.
became clear that MeetUp.
com was the best social
media network through
which our club could
recruit. With some tweaking
of our marketing message
and consistent follow-up,
we have a 30% conversion
rate. With recruitment and
retention being our main
foci, other networking
became secondary. It was
about best investment of
limited time.
But, there’s no resting on
our laurels! Our numbers are
up, and we’re maintaining our
membership level, but we’re
looking at our next step: increasing
VOICES! | APRIL, 2018 33
