Page 21 - August 2017 Voices

country, more importantly to some, it is the Color Consulting and provides management and
color of the national football (aka: soccer) consulting services for color. Questions about color?
team. Typically, blue creates a soothing and Contact her at info@clearcolorconsulting.com.
calming feeling. Pharmaceutical companies
actually found that blue was the best color for
sleeping pills for this very reason. Not for Italian
soccer fans! Italian football teams are typically
nicknamed by the color of their jerseys, the color
connection is embedded in the football culture.
Show an Italian soccer fan Azure blue and their
heart begins to race. The color blue elicits such
an excitable reaction that blue sleeping pills
were found to be ineffective for Italian men.
Pharmaceutical companies have had to make a
red sleeping pill specifically for this group. The
One can
diehard custom of cheering on the national team

speak

poetry

just by

arranging

has influenced this groups’ belief and physical colors well

reaction to the color blue.
The psychology of color is not black and
white. The ecological valence theory is only one — Vincent van Gogh
of many ways in which we can try to logically
theorize color preferences. Simply stated, color
preference is an individual perception. It is
influenced by feelings, beliefs and memories.
I wonder if green will remain my son’s favorite
color, or will he grow out of it, just like his
neon green hair. What was your favorite color
growing up? Have personal, situational or cultural
influences changed your color preferences?
The next time someone asks you “What is
your favorite color?” Before you answer, ask
yourself “Why?”
Mary Canton joined Toastmasters in 2014. She
is a member of the New Horizons Toastmasters and
past Area 62 Director. She is the owner of Clear

VOLUME 4 ISSUE 2 AUGUST, 2017 21