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ideas for improvement. For example,
we believe our LinkedIn engagement
needs to increase and we are also
planning to increase our Facebook
presence and recognition.
We have a warm, welcoming
culture and the increase in
membership from all corners of
the globe is a testament to our
winning recipe. In this Club, you are In conclusion, our leadership team will change
surrounded by professionals and high achievers, hands in July, but the core PR team will remain,
who are driven to reach their Club, Division to guide our overall PR and marketing strategy.
and District goals. With 11 DTMs and 4 TEDx It is an exciting time ahead, connecting with
speakers, we can safely say, we are getting a lot incredible people globally, spreading the Shilling
of it right. brand and maintaining the high standard this
Club delivers. Every Shilling Speakers’ member
Looking forward, what plans are in place to is proud to be one and it is a Club many people
sustain your marketing model? wish to join.
We aim to expand our PR strategy, using
different media, platforms, and tactics. Our next About the PR Team:
project is to build a user-friendly website, using Antonia Harrison DTM has been a member for 13 years,
an external designer, rather than existing default starting in a new Dutch speaking club in Belgium. She has been
templates, as we want our Club to stand out. Club President of three clubs including Shilling Speakers, the
We have a small marketing budget, earned club she founded two years ago, also Solent Speakers and
from different incentives, and awards we have Toastmasters Hasselt in Belgium. In D91, she was Area Director
achieved in our District. Establishing a consistent and last year achieved President’s Distinguished status with
and effective presence on LinkedIn will be a Shilling Speakers and as Division A Director. This year, she is
key goaL We plan to create a series of short, Immediate Past President and VPE of Shilling Speakers,
creative, and eye-catching posts to help us do so. VPPR of Blarney Club and a member of Digital Communicators
Our next level will see us create more content in D71 and Club Mentor of a new club in Division D.
using different multimedia and platforms. We Antonia stood for Parliamentary election twice and wanted
even use our own #hashtag, created by Antonia: to be an MEP but Brexit happened. She enjoys motorboating,
#ShillingEffect. yoga, dance, walking, reading, jigsaws and gin & tonic and
VOICES! | MAY 2022 11
