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Lucinda Harman, DTM Giannis Kanlis

Lucinda Harman is also a Distinguished channels and social media platforms. We also
Toastmaster and TedX Speaker. She was a past love to share members’ achievements, such as
D74 social media co-ordinator and a top Sales their successes in District contests. Finally, we

and Marketing specialist, located in South ensure our posts are visual, with happy and
Africa. Finally, Giannis Kanlis is the Vice encouraging faces. We embrace Toastmasters’
President of Education in a Greek club with a branding in terms of material and guidelines
solid background in Marketing Management. and keep our posts simple, but not simplistic.

He is also the PR coordinator in Plato’s Academy Antonia and Lucinda also have very active and
Foundation. popular social media accounts and they always
share posts about the Club on their personal
How does the PR team break down the social media platforms, as well as on the Division,

world of marketing in the Club? (who District and International accounts.
does what? And why?)

Building the professional presence of Toastmasters on
Regular posting on Facebook LinkedIn

We have allocated the roles taking account We also embraced different communication
of members’ time and expertise. We share the platforms, in order to attract members of
creative process, using the Canva Platform with different ages and backgrounds. Lately, we
a professional account. Antonia and Lucinda tried to increase our presence on LinkedIn.

focus on Facebook posts, promoting upcoming Sileia started the club’s LinkedIn page from
meetings and highlighting what happened scratch and has focused on taking interesting
at previous meetings. We do not pay for any and engaging interviews with members and
advertisements, as we are quite successful in word-of-the-week posts, as we build and expand

attracting new members and sharing the vibe our audience. Anthony is starting a Club blog,
using our PR strategy. We share members’ award while three other members have started a
certificates and new member welcomes and weekly Shilling Speakers’ podcast, discussing
always promote the next meeting on various Toastmasters and public speaking topics and

VOICES! | MAY 2022 9