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across the world. Partly because members
actively show their love, by engaging with
her posts and sharing them through their
networks by liking and commenting on them.
This increases the number of people who see
the Club’s posts.
Consider trying these tips for greater
attendance:
• Use good photos—Consider having a file of
member-approved photos to use for your Feature your personal growth. Mention an
advertising. upcoming presentation, a guest speaker, or other
• Activities that look fun and engaging—Members topics about leadership or meeting management.
doing something fun, leaping, cheering, Perhaps you have overcome some public
laughing, gesturing, and smiling will make speaking butterflies. Share relatable highlights
the photos stand out. that will draw your audience to the meeting.
• Current Members—Seeing the people you might Lastly, ask for emails and follow-up with
meet is more authentic to the actual Club guests who do attend. Find out how they found
experience and provides some familiar faces your meeting and what compelled them to check
upon entering an unfamiliar space. it out. Not only will this personal follow-up and
second invitation encourage them to attend
Don’t Forget the “Why” and again, it will also give you real-time feedback on
Personal
Message Follow-Up how effective your advertising was for attracting
The last part of your guests.
Fantastic Photo post is a solid takeaway. When you invite with warmth, engaging
This is the knowledge photos, and a solid takeaway, new members
gained by members and and guests will be excited to attend your next
guests when they attend meeting. By showing your love publicly, you’ll
your meeting. Tell them increase attendance to create successful and
why you attend. Why is sustainable Toastmasters Clubs. Lastly, love is
it worth their time and energy? What will they expressed repeatedly. Create a plan to regularly
learn that is useful both inside and outside of share your love of Toastmasters through your
Toastmasters? networks to engage with more people.
VOICES! | FEBRUARY 2022 33
