Page 39 - April 2020
P. 39

Grow Your Members with Empathic Evaluations




 Dave Bones, ACS, CL



                                                                 •  SUPPORT—The third characteristic
               very good. The speaker could be                      is perhaps the most important - an

               left demoralized and not clear how                   evaluation offered with supportive intent.
               to take action to improve.                           This is what fosters and elevates the
                   Instead, describe the positive                   growth of the speaker. This is where the
               value that you are looking for. In                   magic happens! The evaluator becomes

               the example above, an evaluator                      a collaborator with the speaker to help
               might offer the following wording.                   them enhance their presentation, with
               “I was noticing that you had a                       the shared value of personal growth.
               quieter quality to your voice                        It is this empathic evaluation style that

               during that one section of your                      enables a club culture to be based on
               speech. I was wondering if some                      supportive growth. It is also what fosters
               additional volume might help                         a virtuous cycle of current member
               to drive your message home,                          satisfaction and personal success.

               where the audience could even
               more clearly hear your words.”                    Evaluation has been the single most
               Or, “I noticed that you were                  important skill I have learned in Toastmasters.
               wanting to be very precise with               Not only have I noticed this auspicious effect in

               your wording, looking down at                 my Toastmasters clubs, but also professionally
               your notes. I was wondering if                and personally. I have seen the same repeatedly
               adding more eye contact, perhaps              from fellow Toastmasters, in their own stories.
               pausing between paragraphs                        Empathic evaluation is the most important

               periodically during sections of               characteristic of a flourishing Toastmasters club.
               your speech, might add more                   Together, each meeting, we can set the climate
               connection with your audience.”               for continued growth.







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