Page 25 - 2018 December

We kibitz. Our company name is getting out to us!” Joe went on to say, “I have a client in the pet
dog owners, word-of-mouth, the best kind of supply business doing a billion dollars of topline
advertising. revenue, would you like to meet my contact at
When we were chatting with Joe, I couldn’t this company?” Wow!!! “Yes!!!”

believe it. I knew that I had seen Joe’s name on At MaxDaddy, we think about our business
our customer list, not once but four times. I 24/7. We are risking our money on the success
asked Joe, “What do you do?” Joe responded, “I of MaxDaddy. We have the knack to market our
sell property and casualty insurance!” product. We will continue to attract and find the

I’m thinking. Nathan and I are committed best people. Importantly, we love to schmooze,
to our company. We expect our vendors to tout a form of public speaking, and we are our
our products and to buy our products. When we company’s storytellers when the time is right.
signed up with our insurance agency, they gave Joe is the right insurance agent. He heeds the

us the implied impression that our agents would advice offered by Patrick Galvin, the author of
be among our cheerleaders and help us promote The Connector. Patrick suggests in his book,” get
our products, by sharing our story. Along the way, out of the office and out into the world and shake
we had dropped off bags of MaxDaddy products hands with your clients and potential clients.”

to their office as a gift for becoming our insurance Along with my fellow co-founder Nathan, we
supplier and our marketing ally. We buy from live our promise to work and play with people
the insurance company, and we expect them to who are committed to our success as well.
buy from us. Why not? One of the agents is a real Work hard, play hard, work and play; it’s all

dog lover. In the process of selling us insurance, one life. Take risks, be the right people, and you
he shared many stories about his dogs. I would will magnetize and galvanize the best people.
think a give and take expectation is fair. Make changes when people do not deliver
As a matter of day-to-day business, when and results. Keep the commitment, the promise to

where appropriate, we expect service providers continually grow and develop oneself to be all
and or vendors to do business with us. Buy our that one can be.
products. As Fred Rogers’ mother use to say to Fred,
As we were finishing up our pops at the local “Find the Helpers.”

bar, we asked Joe for an appointment to talk Terry Beard is a Portland, Oregon, businessman,
insurance. “Yes Joe, we are moving our insurance entrepreneur, Toastmaster, Rotarian, and author
from our current agency to a place of business of Squelched - Succeeding in Business and Life by
that will help us build our business.” Finding Your Voice, an autobiography of his journey

Because we are true to our value system which from “never good enough” to success that was
drives our culture, we want team players. significantly enabled by his efforts to master public
As Joe picks up the tab and leaves the bar, he speaking. The book was published in 2017 and is
says, “You are going to like this one!” “Do tell available on Amazon.com.

VOICES! |DECEMBER 2018 25