Page 24 - 2018 December

TERRY TALKS

Networking is a

Growth Strategy

Terry Beard

“People like to do business with people they to be our customers, too, especially if they are

know, like, and trust” Dale Carnegie dog owners.
—
To start a business, to grow a business We live our business 24/7. After work, my
profitably it takes passion and perseverance. co-founder Nathan Schmitt and I decided to
It takes a paragon of grit to create a successful stop in at a local bar to have a libation. As we

business. entered, we put a package of MaxDaddy treats
Over the years, as a startup entrepreneur, I on the table. Wherever we go, we know putting
have had successes and I have had failures. As our packaged product on a table always stirs up
Winston Churchill said, “The path to success is curiosity and conversation.

through failure.” Thank you, Winston! One night after work, a handsome gentleman
To succeed, one needs to be willing to approached our table and asked the question.
risk it all, work on the business 24/7, have the “Do you guys use MaxDaddy?” We responded,
knowledge or the knack in the industry chosen, “Yes, we are co-founders of MaxDaddy!” We

and then find and work with the best people to immediately introduced ourselves. Joe Benz
run the day-to-day operations of the business. immediately smiled and said, “My wife and I
Everyone at all levels of the company needs to love MaxDaddy, our dog likes the product. The
take responsibility for their personal growth benefits of MaxDaddy are unbelievable.” Nathan

and development, which includes being a good and I look at each other and grin with pride and
public speaker. amazement. Thinking that we’ve arrived! We
Why learn to be a public speaker? Every are in play with our company.
business has a story. A good public speaker is a The courage to place the MaxDaddy product

great storyteller. “If you want to hike your value on the table to attract conversation is a smart
by 50% become a good public speaker.” Warren way knowingly to get our name into the public
Buffet, Inc. Magazine, January 2017. eye. Putting MaxDaddy products out front and
One of the requirements that we have at center continues to spark attention and sales.

MaxDaddy, a company, which provides CBD Joe moved over to his table with his buddies
Oil nuggets for dogs, is that our vendors tout our after our conversation and ordered drinks for
products. In addition to sharing stories about the Nathan and me. We are all celebrating. Joe likes
benefits of our products, we expect our vendors our product for his English Bulldog. Yippee!

24 ONE COMMUNITY