Page 23 - 2016 July voices

your club do that sets it apart from clubs x, y, and Got an opinon?
z? What does your club do differently, better, or Voices! is looking
in a more creative way? for feedback! Do

Who are your members (oldest, youngest, you like what
nationality, culture, history, etc.) What hobbies, you are reading,
careers, other interests do your members possess?
What keeps you coming back? What keeps yearn to learn
everyone else coming back? Write it all down (your something new,
list should be getting pretty long by now)! or simply want to

Now that you understand what makes your be heard?
club unique (and your members tick), it’s time to Now’s your
play matchmaker. opportunity to
share what you
Okay, already! Sheesh! For you impatient types think! Simply
who want me to get to the point, it’s time to identify click on this link
your target market. With the research you’ve done and fill out a
on members, club, and community start looking Feedback Form.
for commonalities. In one of my clubs, there are
several car enthusiasts. They spend a great deal
of time looking at engines, talking about torque,
tires, and timing belts. Considering the club and
the members I just mentioned, who would be
my community target audience? You guessed it!
Car hobbyists. (Remember you are looking for
commonalities, touchpoints of connectivity.)

Once you’ve identified a target audience,
discover how they share information about events,
what magazines they read, and which social media
sites they frequent.

Got it? Good! You just identified your first target
market (nice job, give yourself a round of applause)!
Next month we will talk about how to craft the
message with a call to action. In the meantime, do
your research and WRITE IT DOWN!

Phyllis joined Toastmasters in 2008. She is the
2016-17 D7 Public Relations Manager, editor/publisher
of Voices!, a member of several clubs, officer in four,
and a leadership mentor and coach. She is currently
completing the paperwork for her 3rd DTM.

Volume 3 Issue 1 - JULY 2016 23