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opportunities for guests to learn and take
them to resources that will answer further
questions.
Can a visitor easily learn how to join your club?
What makes your club special? Ideally, once a prospective member
A potential member might search and reads over the information on your
view the websites of multiple clubs. They will website, they will want to join. It should
likely visit the club that somehow appeals to be easy for them to find the membership
them either because of the people involved application and learn what is expected of
or because of something that makes the club them to submit for membership and pay
unique. If your website does not highlight dues.
anything unique, it is less likely to generate
guests at your meetings. If your club has an Can the website visitor easily learn what to expect
interesting history, interesting members, in your club meeting?
fun events, or some other kind of specialty Many visitors to your website will be
to make it unique, it is more likely to catch unfamiliar with a Toastmasters meeting.
the interest of a potential new member. Giving them a clear explanation of what
to expect at a meeting can make them feel
Can a visitor easily learn how to visit your much more comfortable about visiting a
meetings? meeting for the first time.
If meetings are in person, or hybrid, this
means having clear directions for finding Does your website have dynamic and current
the meeting place, including any access, content?
or parking restrictions to be aware of. If There are ways that you can add
the meetings are online or hybrid, then dynamic content to your website without
you should provide an easy way to access requiring that someone actively update it
the meeting. every week. For example, you can embed
VOICES! | APRIL 2023 15
