Page 14 - October 2022

FROM THE DESK

Your Club's Moment of Truth

Jim Robison, DTM - Program Quality Director

If you ask new members what led up to their

decision to join Toastmasters, chances are you
will discover the following stages were part of
that process:

"I need to improve my communication skills."

The first step for any prospective member is a
recognition that they want to work to improve
their skills. This stage is largely outside of the

Club's control. Serving as an example for others is a Club's website are the most common.
an opportunity, but the prospective members need "I like this Club." Once a prospective member visits a
to decide for themselves that they want to work on Toastmasters Club meeting, they make the decision
developing and improving their skills. to join, or not to join. This is the "Moment of Truth."

"Hey, Toastmasters is a way I can improve my skills." The The Toastmasters Moments of Truth Module
second stage is when prospective members learn steps Club members through a review of how their
that Toastmasters is potentially the solution they are Club welcomes guests and converts those guests

looking for. Members serve as examples for others, from prospect to member. Every Club should conduct
and word of mouth is often how knowledge spreads the Moments of Truth module at least once per year
that Toastmasters is what they seek. to identify those areas where they are doing well
and those areas that have room for improvement.
"Here's a Club." Once a prospective member has

decided that they need Toastmasters, they will seek There are six sections to the Moments of Truth
a Club. Finding a Club through the toastmasters.org review.
Find-A-Club tool or doing a web search and locating

14 ONE COMMUNITY