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Put Your Promotion into Motion
Jennifer Schmidt, EH2
person drew attention to the posts.
These posts were personalized. I
tagged the members mentioned—
the goal was to invoke laughter.
The tally of pre-meeting views,
and comments revealed we had
258 views, a combination of 61 likes (thumbs makes one meeting theme stretch over 3+ weeks
up, hearts and laughing emojis) and comments. and beyond. This keeps the conversation going
Engagement made a big difference in building up and grows connections between members. The
meeting anticipation and feeling good about the post-meeting stats for two follow-up posts, one
theme. Attendees were also encouraged to have group picture, and one reminder for songs, were
a summer or music-related, themed background 45 views, and 52 likes and comments!
and, of course, to wear their sunglasses!
Does Promotion Need Perpetual Motion?
Following Up with Fun Finesse YES! Honestly, this meeting did take extra
You would think once the meeting ended that planning and time, AND it was worth it to infuse
would be it, I would put my Canva brush away a big dose of sunshine, camaraderie, and music
and walk off into the summer sunset. . . NOT into our Saturday morning. All the stats tell me
SO FAST! I believe in the finesse of follow up. people were happy to participate and it makes
We took a group photo, then I wrote a meeting their Toastmasters experience even better. To
recap and posted it. Every member (even if they avoid complacency, as members we all have a
couldn’t attend) was asked to share their favorite role to play in engaging each other and fostering
summer song and artist. I created a “virtual connection by bringing new adventures to our
cassette tape” with this information once again, clubs and roles. This is one way New Horizons
using a Canva image and Facebook post (see continues to keep our members and draw in
example in the December 2021 issue of Voices!). new ones. If you want to mix some sunshine and
The post becomes a reference to look up the music into your Club, embrace a theme, promote,
various songs on YouTube and enjoy our club’s engage, and follow up. Also, don’t forget your
“Sounds of Summer” all over again. sunglasses, because the shine of all those smiles
This takeaway can be enjoyed by everyone will make your meeting even brighter!
and includes members who couldn’t attend. It
VOICES! | JUNE 2022 33
