Page 42 - January 2019 Voices

SUCCESSFUL CLUB

Professionally Speaking

Toastmaster Clubs Cannot

Rest on Past Laurels (Part II)

Marv Serhan, DTM

When Marv Serhan was asked to write an article sharing Professionally Speaking’s secrets of success, little
did we know that a club model for success would be forthcoming. In Part 2, Marv further explains why
his club has earned top tier awards for the past several years. [Editor]

“One cannot rest on past laurels to guarantee future the key factors that apply to the TM-3091 model,
success. Club culture must be such that learning and really any Toastmaster club striving to
is paramount. Every club procedure or standard achieve and maintain excellence as a standard.
must lead to knowledge sharing which leads to Below is a continuation of the key practices that

individual learning, team learning, and ultimately made TM-3091 successful as outlined in this
organizational learning. Bottom line: Knowledge 3-part series.
sharing and organizational learning provide a From Part I (Voices!, December 2018))
rock-solid foundation upon which any organization, • A Club Vision Statement is Paramount

including a Toastmaster club can help to ensure long- • Quality Leadership is Essential
term success while fending off the inevitable challenges • The Leader Sets the Tone
associated with membership attrition and resultant • The Vice President of Education is a Center
corporate-knowledge decline.”Marv Serhan, DTM, of Gravity Upon Which So Much Depends

Professionally Speaking TM-3091
In Part I, the significance of creating a club Emphasize and Hold Fast to Standard
that was committed to knowledge sharing and Operating Procedures
organizational learning was clearly stressed as Document and publish club Standard

the key to success for Professionally Speaking Operating Procedures (SOP); i.e., the key aspects
TM-3091. The club has achieved President’s of club performance that are not covered in
Distinguished Club (PDCP) status every year TMI publications.Professionally Speaking
since it’s reestablishment and Charter in 2007. documented specific standards in four categories

The club is well on its way to achieve its pertaining to Communications, Leadership,
12th consecutive PDCP designation in the 2019 Club Procedures, and Officer Requirements, all
competitive cycle. To achieve this outcome, the of which are provided to new members upon
club president, Marv Serhan, outlined some of club induction.

42 ONE COMMUNITY