Page 38 - January 2019 Voices

PUBLICITY BITES

Reaching People on Facebook

Lauralee Norris, IP3
District 7 Public Relations Manager

This month, let’s discuss how to reach people create a messenger greeting. This greeting can
on Facebook. In the August and September be customized to include the person’s name, and

editions of Voices!, we reviewed how to create invite them to ask you their questions.
and build your Facebook page. Now that you When you are creating posts, you can also
have had time to start gaining followers, you schedule them so that they can post either hours
have started to get a feel for what your audience from the time you create it, or even months.

likes. It is important that you post some original This is done with original content, so take an
content, such as video, article posted from their article or picture you would like to share, and
link, or pictures. This allows people to share start the post like you would for a regular post.
your posts while keeping your name attached Once you are ready to post, you can then click

to it, meaning their friends who see it can go to the drop down arrow next to post and click
your page, and know who it came from. When schedule.
people like your content, you can click on the January’s Public Relations mission:
likes to see whether or not they have liked your 1. Share original content on your page

page before. If they have, you will see “liked”, 2. Create personalized automatic messages
but if they haven’t you will see a button “invite” 3. Schedule your first post
where they will receive a message asking if they
would like to “like” your page.

Your page also has tricks for your messaging
tool, including automatic messaging and
prompting. This both improves your response
time, and helps you get engagement. If you go

under settings for your page, and go down to
messaging, the first thing you will see is to turn
on the return key to send messages. The second
thing you can turn on is prompting people to

send you a message. When a visitor comes to your
page, a chat box will pop up for them so that they
can more easily send you messages. You can also

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