Page 9 - March 2021 Voices

Too often, Clubs rely on the same platform, and a member provided five tips on
marketing materials to appeal to how to host a virtual symposium.

ALL prospective member types: Since CUR’s small staff doesn’t have any
4 student, associate, group, etc. But video technical skills, Currie said they use an
while your Club’s benefits may be open and inexpensive platform called Animoto to produce
available to all members, not all of your members polished videos very quickly. The videos are
and prospects will view and value those benefits uploaded to CUR’s YouTube channel and then

the same. For example, think about your shared on various communication platforms,
prospective young professional members. . . to which allows CUR to find members where they
really appeal to prospective young professional are. “We wanted to focus on things that would

members, it’s best to have a packet of marketing support our members when they had time and
materials designed exclusively for them: printed bring them together. They’re the experts. We’re
handouts and/or downloadable PDFs, a page the facilitator of the conversation,” she said. Read
on (or section of) your website, etc. The more more here. . .
targeted your communications, the more

Google did a 47-second search for me and
effective they’ll be. Read more here . . . found 196,000,000 results under the broad query
5 Assign them a “buddy” through your “member retention.” Everyone is talking about

social community. Connect new it. Your Club probably should be also. If your
members with top volunteer Club has discovered a successful process for
ambassadors or “buddies.” This helps slowing member churn, write an article about it
new members get to know the Club and feel and send it to me. I’ll publish it in an upcoming
more welcome. Present your members with issue of Voices! In the meantime, renewals must

content specific to their needs and interests. You be paid before April 1st to maintain access to the
will win them over by showing you understand Pathways program.
them and you’re working to deliver value to them. Did I hear you say “I’ve already renewed?”

Read more here. . . Good—that’s one less nose to count, worry bead
to mutter over, and one less trip around the Ouija
6 Knowing that people are short on board. Now, about the rest of you. . .

time and overloaded with emails
and articles, CUR developed Five

in Five, videos that provide five tips,
solutions, or answers to questions in five minutes.
They recently created a Five in Five video on

how to better leverage their online community

VOICES! | MARCH 2021 9