Page 7 - March 2021 Voices
P. 7

Practice Compassion

                                                 Stop Member Churn!



                                   Elizabeth Spitzer, EC1
                                                 6 Tips Clubs Can Use Now
                                                 Phyllis Harmon, DTM





                                                   “It’s time to renew your dues,” I said at the last
                                                club meeting. Several members appeared to be
                                                uncomfortable, others didn’t make eye contact, and

                                                a few, the same few every cycle (you know who you
                                                are) popped up and said “I’ve already renewed.”
                                                   As Club Treasurer for the past several years, I
                                                approach dues renewals with trepidation. I spend

                                                several hours (okay really only one or two) trying
                                                to forecast who will renew, and who will not.
                                                Sometimes I’m surprised. Those who I thought
                                                would renew, didn’t. Conversely, those I thought

                                                were long gone, renewed.
                                                   Really, there should be a better way. Yes, I realize
                                                I could ignore the urge to make forecasts. But the
                                                siren song of the proverbial crystal ball has me

                                                revisiting the numbers over and over again. It was
                                                more so when I was Lt. Governor of Marketing all
                                                those many years ago. Now I can just concentrate
                                                on my three clubs, finger my worry beads, and

                                                spend precious time counting noses, plucking daisy
                                                petals, and relying on the Ouija Board ad nauseum.
                                                Whatever works, right?

















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