Page 24 - March 2021 Voices

FIELD NOTES

PR-omote Your Club Through LinkedIn

Eric Winger, DTM

You want more members. But no one knows how • Make the meeting time and time zone
to get more people to join. You keep hearing obvious

“social media” but no one has an instruction
manual, nothing happens, and the club loses Cool Content. . . Delivered “Daily”
members. By looking professional, you can attract
Feel familiar? If so, take the first steps toward Followers. These are people that are more likely

mastering social media with this helpful starter to share your content to help spread the word
manual on the platform, LinkedIn. about your Club. If people love your site they
will share it. How do you find people to love

LinkedIn Company Pages your page? By posting cool content “daily.” Daily
LinkedIn Company Pages are designed sounds intimidating but it shouldn’t be. Posting
to promote your business. You can create a 3-4 times per week is enough. You just don’t want

company page for your Toastmasters Club. There to have a post for “Happy New Years!” followed by
are many tutorials for actually creating the page. a post saying “Welcome to Summer!” That tells
Click here for a good one. Special note: LinkedIn a potential Follower that your page is inactive.

Company Pages are NOT LinkedIn Groups. The What is Cool Content? In short, anything you
key difference is that Groups are private but might find interesting about your Club. This
Company Pages have the magical share button would include speaking, leading, or Toastmasters
so your Followers can help you get the word out. content that would be interesting to others. There

are endless possibilities. Here are a few:
Look Professional • Pictures of People

LinkedIn is for business professionals. That • Light-Hearted Humor
means that people seeking career-boosting skills • Helpful Speaking & Leadership Tips
and employers looking for help to boost their • Unique Invitations to Your Meetings

employees’ skills expect to find professional • Videos
content.Here are several tips to creating a
professional look: Where Do I Get Cool Content?

• Create a good header graphic with people Content doesn’t have to be original. In fact,
• Clearly display “Toastmasters” and your some of the best content to draw guests to your
Club name. club is already out there!

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