Page 42 - voices.10.2018

PUBLICITY BITES

Starting a Twitter Account

Lauralee Norris, IP3

Public Relations Manager

Last month, I covered how to build

a Facebook page. This month, I will be
talking about starting a Twitter account.
After creating your password, and
confirming your club email, it is time

to build your profile. You can take a
different picture from your Facebook oriented club, finding business pages from your
page, or the same one, and make it your profile community would be helpful, but if your club is
picture. Just like on your Facebook page, take a targeting new professionals out of college, their

photo that represents your club, and use that for communities would be a better place to start.
your cover photo. This can be the same picture After following different groups, it is time
as your Facebook cover photo, or a different one. to send out your first tweet. Unlike Facebook,
The last steps would be to add your description, Twitter is set up for short tweets that are picture

club anniversary, and where you are located to driven. Because there are a limited amount of
complete your profile. characters, think of Facebook as the place to
Once your profile is set up, it is time find share your “speech” type posts, where Twitter is
people to follow. I would suggest searching for your “table topics” platform. There are several

your community, as well as other Toastmasters things you could share on Twitter for your tweets,
clubs to help you get started. In your community, like a picture of who won table topics this week,
you could follow pages such as newspapers, cool word of the day ideas, or share photos of
independent journalists for your area which awards that your club members receive. If you

could help you start relationships with your are feeling adventurous, try sharing a short video
local media, helping you down the road when of your meeting on Twitter.
you want to publish articles for your community. October’s PR Mission:
Another great place to start is with your city’s 1. Create your Twitter profile

chamber, or tourism pages, which highlight what 2. Find communities and people to follow
is going on in your community. The last thing 3. Share your first tweet
to think about when finding people to follow is
who your target audience is. If you are a business

42 ONE COMMUNITY