Page 33 - 2018 September Voices

PUBLICITY BITES

Building Your Facebook Page

Lauralee Norris, IP3 - D7 Public Relations Manager

Last month, I covered how to create a Facebook you, including information such as a club email,
page. This month, I will be talking about building website. This is also where you provide club
your Facebook page. When you are building your information about when and where you meet.

Facebook page, it is helpful to use pictures so that When you visit your page after you have
you can give your audience a sense of who your started posting, you can view the page as a
club is. These pictures could be of your club, in visitor. To do this, there are three dots next to the
action or not. Some ideas would be posting the button to share your page to your own timeline,

weekly Table Topics winner, awards and meeting which I would suggest as well. After you see the
pictures, which keeps your audience engaged. dropdown menu, choose “View as Page Visitor”.
After you have filled in your basic information, This will show you the page without any of the
you will want to create a story of who you are. editing buttons you usually see. By doing this,

Your story can be organized in four sections. you can see what your new story looks like to
In the first section, talk about when your club your audience, the photos you have recently
started, and what Toastmasters is. This section posted, and your full ‘About’ section. As you view
is about the education system and how we can your page as a visitor, you can also see what your

help our community. With the third section, you posts look like to your community.
can include information about what your club September’s PR Mission:
does in your community, such as organizing 1. Take pictures of your club to share with
speechcrafts, helping the youth with their speech your audience

writing, or hosting an annual event that you 2. Create your story
invite your community to. Your last part should 3. View your page as a visitor
be an invitation to visit your club, and provide
the reader with information to stay connected to

VOICES! | SEPTEMBER 2018 33