Page 52 - aprl 2017 Voices

2017-18 District 7 Candidates

Office: Club Growth Director

Lyle Schellenberg, ACG, ALB
Candidate for Club Growth Director

The members of District 7 will soon be deciding on whether or
not I will make an outstanding choice for the district’s Club Growth
Director. To accomplish this task you the member must know more
about me and why you should place your confidence in my abilities.
Before I list my background, let’s start by focusing on three main
aspects of the position.
The first major action once assuming the Club Growth Director’s position will be to develop
a district marketing plan. I will put together a marketing plan by recruiting a team to help draft
a new marketing plan and set goals for my term.
The second major action item would be another team effort to develop a strategy to support
clubs that are bordering on dropping out. My philosophy is that preventing the loss of clubs
by providing support is essential. Each lost club requires a new club just to maintain the same
number of clubs.
The third action item that I would focus on is starting new clubs. Once again this will require
a team approach. Once a perspective club is identified, I would suggest following up in an accel-
erated manner. This is important as a group’s interest can diminish, when the process drags out
over a long period. Maintaining the enthusiasm is essential during the startup. I believe that the
club sponsor and club mentor are key to developing strong new clubs and the role of the Club
Growth Director is to provide ongoing support to these key roles.
You might be asking about what skills and accomplishments Lyle brings to the position. That is
a valid question with a long, long, long answer. Therefore, let’s proceed with the condensed version.
I am a successful international business person. Growing one’s business to the international level
is a significant accomplishment that took a team effort. I have experience as a founding member
and President of NUCA, an Oregon & SW Washington trade association. I have severed as the
National President of NUCA, based in Washington D.C. On two occasions, I provided testimony
before congress. I was appointed by Governor Kitzhaber to be a representative for a four year
term on the OUNC state board. Over the years, I have served on numerous committees and task-
forces, focusing on marketing, membership, contracts, industry best practices, negotiations, and
strategic planning, just to name a few. Lastly, I hold a bachelor’s degree in business.
As an early retiree, I have the time, experience, and desire to focus on the duties of Club
Growth Director: marketing, supporting existing clubs, and building new clubs. I hope that you
now know more about me, I will gain your trust & support.

52 VOLUME 3 ISSUE 10 APRIL, 2017