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day, 35 cents a week or $1.50 a month more for Post a members’ success story. Let people know
all the benefits membership has to offer. what makes your club special.
What does it mean in terms of new benefits Do all the parts work?
for you? Toastmasters released their new mobile
app that can be used during meetings. Pathways, Is it obvious when and where you meet? Have
our new education program, will go live in 2017. you provided details that will make it easy for
guests to find you? Where do they park? Which
Huge strides have been made, and will door do they enter?
continue to be made, in our online experience.
Toastmasters International continues to expand Now that you have given your club website
all around the world. a quick once over, did it receive a clean bill of
health? Or, does your club need a shot in the arm?
I wrote my first (of four) dues renewal checks
this week. (Yes I still carry a checkbook and, yes, I A club website is Marketing 101. Today most
belong to 4 clubs.) I will be happily renewing all people use the Internet to find a club. If you don’t
of them, because I’m worth it. What about you? have a website then for all intent and purpose
you don’t exist. We want every club in District
As I see it, Toastmasters is one of the best 7 to have a strong positive website presence. It
values on the planet. Questions about the dues is the first step to a healthy influx of visitors. A
increase are addressed here. new or improved website may be the shot in the
arm your club needs to increase your member
Operation Website numbers.
Is your website feeling puny? There are a several free club management
Websites, like people, benefit from an websites available to your club. The most popular
annual checkup. A great way to begin are FreeToastHost and Easy-Speak. Both provide
is to search for the name of your club a front page for marketing your club. Whatever
on the web. What is your club’s online
presence? Will potential members find product chosen, make sure that the page is
your website? properly branded, inviting,
and easy to navigate. Get
The Examination started today—people are
looking for your club!
Make a visual assessment from head
to toe. Are you starting with a tagline or eye Help Wanted
catching opening statement? Draw the viewers
in with some catchy phrases: Not everyone has the
expertise or confidence
• Presidents Distinguished Club once to set up a website. We
again are looking for members
willing to help a club or two
• Join us for an open house on August 31st get their websites up and running.
• Guests are always welcome Some clubs have websites but the webmaster is
• Changing lives for 15 years no longer there and the site needs updating and
members need training.
Eye Test If you are
• Willing to help set up a new FreeToastHost
Do you see photos of your members in website—sign up
action or are you asking yourself “who are those • Asking for help with your website—sign up
people?” New Horizons Toastmasters #2039 has • Willing to “visit” club websites and offer
several visitors at each meeting. They credit the your first impressions—sign up
fun photos on their website for attracting guests. Our goal is to start the New Year, January 1,
They change them often. Posting photos that 2017 with websites for all our clubs looking as
make people wish they had been there is a great healthy as New Horizons!
way to attract visitors.
Join me in Operation Website!
The heart of a website should provide a
compelling reason for visiting your club. What
do you have to offer? Is it immediately obvious?
Influence people to want what you have to offer.
10 Volume 3 Issue 2 - AUGUST 2016
