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subconscious impression. Often it’s not one your message into the system at one end, and that
thing that tips the scales, but the combina- message gets reinterpreted at every step along the
tion of choices you’ve made throughout your way until it comes out at the other end. The more
messaging and materials. Make sure all of crisply you can enunciate your message in the
those choices you’re making are in line with beginning, the likelier it is to make it through to
the impression you want to make. the other side intact.
Road Block Three: the black box That’s why messaging is so important. Carefully
effect crafted messages have the best possible chance of
getting through all those road blocks and making
You carefully craft your message, gently it to your receiver.
send it on its way toward your receiver, and
hope for the best, because what happens When it comes to your Toastmasters club, here
to it once it gets in your receiver’s head is are some things to think about. Where should you
completely out of your control. You don’t know place messaging about your club? What phrases or
what they’re going to do with the informa- words should ALWAYS be used, and what phrases
tion. You don’t know if they’re having a great or words should NEVER be used to describe what
day, or if their dog just died. You don’t know your club is all about? Who are you trying to reach,
whether they love you right now or hate you. and what internal mental roadblocks might you
You don’t know whether they’ve had good or need to overcome?
bad experiences with other practitioners in
your industry. Janet Clesse Hager can help you find develop
powerful messaging, and then some. She’s a marketing
Starting to seem maybe not so simple? and branding specialist, a dynamic speaker, distiller of
information, and solver of problems. Her company is
It’s like that kids’ game, telephone. You put called Tinfish Initiatives.
Volume 2 Issue 10 - APRIL 2016 15
